In fact, face-to-face interaction still leads as the most popular way to share the news of the day, with water cooler talk outpacing social sharing by 2:1. Despite the growing predilection for digital news consumption, news sharing remains largely an analog behavior. Households with kids are more likely to use social media, blogs and podcasts than those without kids. While the most popular source for general food news remains television (46%), Americans are increasingly turning to websites (44%) and social media (40%) as their go-to for information. As a result, they are changing the foods they are buying.ĭespite growing popularity of digital connectivity, there is no replacing face-to-face communication. 1 food news story, according to the HUNTER Annual Food News Study, released by Hunter Public Relations, New York. Millennials/GenZs and Gen Xers are more likely to educate themselves on food, try new foods/flavors and share information about food with others. For the first time ever, a social media-led story ranked as the most memorable story of the year, with news of the Fast Food Chicken Sandwich Throwdown On Twitter ranking as 2019s No. This is particularly true for Millennials/GenZs (61%) and Gen Xers (53%) as compared to Boomers/Matures (34%). With Americans claiming food safety and food nutrition/health as the most important food news topics covered, it's no surprise that stories related to these topics drove the most engagement among consumers in 2019. Lingering high water delayed planting for growers across America's Heartland, which resulted in “Farmers Facing Big Losses and Poor Crops After Devastating Flooding,” the No.
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